what is the nba's motivation to expand globally

The 1992 U.S. Olympic Dream Team was a tipping point. While locally televised games and sports shows play a part in the NBAs popularity, the large international following is centered on social media. So did Nowitzki. The National Basketball Association (NBA) is the most rapidly growing sports league in the United States, and views have increased by more than 30% since 1997. Now a player can find competence and creativity nearly anywhere. Like soccer/football it is sport that is affordable and that all can play. Basketballs success stemmed from its ease of play and perception as a healthy, nonviolent activity, but the two world wars boosted its popularity as the sport mixed people, culture and ideas. So what is the future here, for international players? window._linkedin_data_partner_ids = window._linkedin_data_partner_ids || []; Service, 1550 Utica Avenue South,Suite 420Minneapolis, MN 55416. To me, he is developed internationally.". Theyre taking four cameras and the main feed, and theyre shipping them back to Connecticut and theyre cutting their own version of the game. Those 32 accomplished that after the NBA listed 100 "international" players on opening night rosters, one fewer than the previous year's record. They are in the right way! Not at all. The example is the recent reputational controversy around the Xinjiang basketball academy, situated in "one of the world's worst humanitarian zones" (Dellenger, 2020, para. A birds-eye view of the action during the NBA, London Game 2019 at the O2 Arena, London. Basketball also caught on in South America, particularly in Brazil, where it was introduced in 1894. That's changed.". MNE influence in Global Economy. The fans around the world like it. Take China. Like the NFL, the National Basketball Association (NBA) has a keen interest in expanding the popularity of its sport beyond North America. The NBA has taken advantage of this digital era by implementing a substantial social media presence. Fans have no idea of how rich that history is.". The game then spread across the continent, sowing deep seeds in Belgium, Spain, Portugal and Russia. The culture of the sport has become a global phenomenon, with fans in every country voraciously consuming anything and everything basketball. Another point guard quite like Parker, second in tenure among international players to Canada's retired Steve Nash? Sabonis. Meanwhile, the NBA was blasted at home for its initial statement, which critics said bowed to Chinese pressure and placed business interests ahead of free speech and human rights. As Mr. Hellmuth explained, its partly to do with the history of how the game was broadcast, and partly to do with fan preferences. Korean stars want to wear our N.B.A. Researchers have identified three major components of motivation: activation, persistence, and intensity. The good thing about is the announcers are very passionate and speak directly to the graphics that are on camera. The Association ensures that its players travel around the world through contracts with international basketball camps (such as the Swiss All-Star Basketball Camp in Zug, Switzerland that features a different NBA player every year), NBA Global games (games that are played in landmark international cities such as London), and the NBA preseason (which is hosted in different nations against international club teams). Solid championship starters in Toni Kukoc and Rick Fox. Government-aligned media entities such as Tencent stopped broadcasting Rockets games for several months. But things are improving. Similarly, video game maker Activision Blizzard suspended professional gamer Chung Ng Wai from an esports tournament and stripped him of his earnings after he appeared to shout Liberate Hong Kong, revolution of our time during a post-match interview streamed in Taiwan. The raw numbers of draftees would seem to suggest that. The leagues popularity seemingly knows no bounds. Really good young guys. Junior NBA schemes are currently running across Asia and there are also NBA academies in China, India and Australia. How people communicate with one another varies wildly from culture to culture. So you could say that, if they want the next Nowitzki or Gasol, the Suns better have their acts together. Global Sport Matters adheres to Arizona State Universitys privacy policies. As a result, the NBA is content to bide its time, globalizing its product with cultural expansion. LinkedIn and 3rd parties use essential and non-essential cookies to provide, secure, analyze and improve our Services, and to show you relevant ads (including professional and job ads) on and off LinkedIn. In our fully Read More, Is your business looking for French translation services or interpreting services? ", And this is where the definition of "international" gets complicated. In recent years the NBA has made great strides in opening up new markets. These early recruits were influenced by the NBAs brand of basketball, one that was increasingly broadcast into homes around the world and represented a triumph of the leagues marketing model. Backlash ultimately came from all sides. A Localization, Interpreting & Translation Services Company. ", But the Aussies are mostly characterized by "their physicality, their toughness, their grit. The. Its hard to divorce whats happening with the NBA from larger geopolitical issues between the U.S. and China, Silver said. According to Patrick Baumann, "If you look around the world and see the statistics of the world's most popular sport in the . Simon Cooper - PA Images | PA Images | Getty Images, NBA looking to expand into more international markets, CNBC series The Score explores basketballs huge growth in popularity across Asia, More than 640 million people in China watched NBA programming on TV during the 2017/18 season, The NBAs latest match in London finished Washington Wizards 101-100 New York Knicks. stars on promotional tours in Asia every summer. Its available in more than 200 countries. $150 million of the $5.5 billion the NBA generates comes from China. Sep 13, 2021. 1 market for NBA League Pass subscribers, followed by Germany and France. 's image as a hip lifestyle brand, said Michael Kim, chief executive of MK Trend. And in terms of pure volume, it appears that number may increase, if the recent NBA Draft is any indication. logos on its Harbin bottles. Or they've been able to head somewhere unexpected, where they add elements to their game that may not have been native to their own country. Counterintuitively, Indians are likely to become fans because of the hype surrounding the NBA in India, and not necessarily because of the sport itself. Will American fans accept the league partnering with foreign governments and international entities that are seen as indifferent or hostile to those values? They know exactly what were looking for. In Europe, the UK is the No. Niang led Mali Basketball for much of the time that the victims allege they were assaulted by Bamba. The NBA distributes its games and programming in 215 countries and territories and in fifty languages. As a subscriber, you have 10 gift articles to give each month. If the NBA gets its way, we could be seeing more foreign players enter the league, particularly from parts of the world with one of the seven new NBA academies. I agree, Roger! Nice article Jason! China loves basketball too much to deny the N.B.A.. 1. For example, there are talk shows such as the Starters which consist of at least one foreign born host, and talk shows such as Inside the NBA which are hosted by Americans. Mr. Levy, who oversees the Jr. N.B.A. In the UK the NBA has just signed a new partnership with Sky Sports to show games. When Philo first started scouting, Nelson told him to embrace the unique culture of every country he visited, because that was the only way to understand its players and how they think. It is developing the N.B.A. would eventually be bigger internationally than domestically, and Asia was the key factor. Geopolitical developments entirely outside the control of the NBA and its players also threaten to create pitfalls. The Dream Team featured superstars like Magic Johnson, Michael Jordan, and Larry Bird. 24 Hrs Ago. Tucked away out of view in an underground parking garage in the O2 Arena. Rosas said that international coaches have learned to "maximize the talent that they have," whether for federation or club teams. The NBA will continue looking at how to enhance their product. At some point, we might do generic world feeds, but for now actually, particularly in China, our Chinese viewers say they prefer to see the ESPN feeds and graphics. And so Australia doesn't play quite like Serbia. I believe La Liga has massive potential to be global, and were already seeing its popularity rise in the U.S. and the rest of Europe. Basketball is inherently inclusive anyone can play it. Tucked away out of view in an underground parking garage in the O2 Arena, the world feed truck takesvideo of theactionfrom 11 cameras and then distributes it to a wide range of broadcasters. Dubuissons short stint in the United States foreshadowed an influx of international players. Activation is the decision to initiate a behavior. Philo deems those situational anomalies -- that Milicic was drafted to the wrong place (a contending Detroit team) and Tskitishvili was probably taken too high for his skill set. And to a degree, that still applies in some places. The NBA mostly has supported those movements and goals, a stance that could create an uncomfortable gap between the leagues rhetoric and actions in its next target market: Africa. "It was very rare to see a French player play in Serbia," Philo said. Inspire and connect people everywhere through the power of basketball. N.B.A., which gives underprivileged children the opportunity to play basketball and aims to promote values like teamwork and sportsmanship. On a visit to the nerve center ofthe NBAs London game broadcasting operation, the world feed truck, Mr. Hellmuth talked through how the NBAgets their product out to so many different audiences. CBS Sports is a registered trademark of CBS Broadcasting Inc. Commissioner.com is a registered trademark of CBS Interactive Inc. site: media | arena: nba | pageType: stories | I focus on the strategy, salary cap and business side of the Warriors. Last month in China, the league began the N.B.A. Now you see kids who aren't just wearing soccer jerseys, but more basketball jerseys.". In an effort to spread throughout India, the NBA has NBA India social media accounts. Therefore, when planning further global expansion, the NBA . Sarah Steger, LPC-MHSP-S, LMHC, CCTP, CFRC Expand search. Mutombo plays a . Next year will see the first preseason games played in India. If the comments had come from anyone else, they may have seemed ill-timed and ill-informed. Part of the NBA's plan is to include projects which expose young people to basketball at an early age. This is all one large push to market the NBA globally, and the results speak for themselves. Youre doing it for the fans. All Rights Reserved. For many outside North America, theyre also cheering on their own. In late July, the coup leader survived an assassination attempt. For two weeks, the United States national men's basketball team had struggled to find its form against squads with considerably less starpower, prior to finally stomping Serbia to take the gold medal in Rio. The success of these players encourages more youths back home to emulate their heroes, thus feeding the cycle. "He's going to take a little time. Looks to Asia for Next Growth Spurt, https://www.nytimes.com/2014/03/15/business/international/nba-looks-to-asia-for-next-growth-spurt.html. When expanded it provides a list of search options that will switch the search inputs to match the current selection. In the mid-1940s, efforts to jump-start a professional basketball league in the United States benefited from two trends: the countrys wartime enthusiasm for the sport and the need to fill often-vacant stadiums. You develop an understanding of economic metrics you can use to compare countries on a one-to-one basis and several other factors that impact a country's economic health. had to tweak its strategy for the Chinese market. If you have those five things, you're usually a really good NBA player, a starter or an All-Star. Tired of reading? Select Accept to consent or Reject to decline non-essential cookies for this use. The N.B.A. I do think it remains important that, particularly when tensions are high between governments, that we foster these sports, educational, cultural relationships. Those are the important things to them. #StudentVoices. (Photo by Simon Cooper/PA Images via Getty Images), In recent years the NBA has made great strides in opening up new markets. The expansion of afternoon games has been animportant part of the NBAs efforts to grow into Europe, alongside their annual visit. We want to hear from you. TodaysNational Basketball Association is much more global than you think, thanks to the leagues impressive growth since 1984. On YouTube, the NBA is the only major sports league that uploads a multitude of videos every day; these videos include highlights, montages, interviews, and talk shows. "It's no different than a European coming here," Holden said. NBA Values LEAD WITH INTEGRITY We do the right thing. If you draft a guy at that age, you are now on the clock to develop him. We do the right thing. One benefit of studying global business is that you gain awareness of the dynamics of macroeconomics. The consensus is that nothing has stopped, not in the slightest. The YMCA and American Red Cross organized basketball games for off-duty and convalescing troops during World War I, an activity enthusiastically taken up by men of various nationalities who separated the sport from its Protestant YMCA-affiliated roots. As the NBA expands internationally, its players face similar cross-pressures. The NBA's gross income grew tenfold in a decade, as it leaped from $110 million at the start of the 1980s, to over $1 billion by 1994 (Jackson and Andrews 1996). So whats next? Those efforts largely have been successful and lucrative. The challenge for the NBA is, on the one hand, not wanting to close themselves off from what could be their most lucrative market, yet, on the other hand, they also have to deal with the American market and the expectations here.. More than a quarter of the players in the association are foreign-born, and in the 2016 NBA draft, an astonishing half of the draft class was international. Now, that might not be the case for every player the country produces -- it's no wiser to generalize about that than about every player from overseas playing exactly the same way. Chairman of Celian Group Ian Haywood Jr, left, Minister of Education Dr Nyan Gadsby-Dolly, Minister of Trade and Industry Paula Gopee-Scoon, MusicTT's general manager Melissa Jimenez and PS Ministry of Trade and Industry Frances Seignoret. Sign up for free newsletters and get more CNBC delivered to your inbox. The Boston Celtics-Los Angeles Lakers rivalry thrived and ignited new interest in basketball at home and overseas. While the game had only been an exhibition, the fact that an NBA team lost 98-87 to an international team proved to be a humbling experience for the Bullets. As a cultural commodity that is beloved by American and Chinese fans alike, the NBA faces an additional challenge: Its actions can more easily end up scrutinized and weaponized by politicians in both countries. Currently, more than 20 percent of the NBA is international-born. Its a remarkable twist for a sport invented by a Canadian in the United States. Whereas once even the top South Americans would flock to Western Europe to play as locals there, now some have been able to stay home, in part because instruction has improved. "The French think differently than the Serbians, the French think differently from the Danish, the Swedish think differently from the Croatians," Philo said. Mr. Silver said that N.B.A. He will be in the Hall of Fame. '", Parker's been playing at a high level for more than a decade, and says he wants to play five more seasons. var b = document.createElement("script"); Since then, the league has found itself navigating larger ongoing tensions between China and the United States a state of affairs that was exacerbated during the COVID-19 pandemic and that NBA commissioner Adam Silver acknowledged while answering a question from a Tencent reporter during a news conference before Game 1 of the NBA Finals. You do not hold it. - The French president arrived in Rwanda on May 27, 2021, for a highly symbolic visit aimed at moving on from three decades of diplomatic tensions over France's role in the 1994 genocide in the country. Its all a far cry from 20 years ago, where NBA fans in the UK were treated to a weekly highlights show and one game a week broadcast in the depths of the night. SHARYL ATTKISSON: China has become a growing focus of U.S. scrutiny . They have a very strong presence on the ground in China, but their biggest obstacle has been the state-owned media market, and that the China sports industry is state-controlled, said Terry Rhoads, whom Nike hired as its first marketing employee in China in 1994 and who now runs his own sports marketing agency. Yet while the NBA continues to clean up current messes, it risks running into more around the globe. In 1893, one of Naismiths original players, Melvin Rideout, introduced the game in France; that December, the first match on European soil was played at the new YMCA building on Pariss Rue de Trvise, which now boasts the worlds oldest original basketball court. On this week's episode of 'Schtick to Sports', Dan Szczepanek, Gord Randall, . In March, the American publics favorability ratings of China were at a record low 20 percent. Were all fans. So we do have [multiple] versions of League Pass.. When they catch the ball. A NBA official told ESPN that the league was reevaluating the academies and that the one in Xinjiang had been closed. Weve been here often enough that the cameramen know what theyre doing. But its not just the high-quality game and players pizazz that unite and excite people from Chicago to Cairo, Paris to the Philippines and beyond. Its no small undertaking. Could that reach 30 or 40 or even 50 someday? Regarding the Mali scandal, Ahmar Maiga, the president of Young Players Protection in Africa, said that blame lies with FIBA. It's kind of a shock to a lot of us. Global business. Will there be another Nowitzki who -- with Tim Duncan's retirement -- is now the longest-tenured international-born player in the U.S.? Four Hall of Fame centers -- Hakeem Olaluwon, Dikembe Mutombo, Patrick Ewing and Arvydas Sabonis and a solid one in Vlade Divac. Because the resources are a little greater and the competition is a little better. They like the innovation., Nevertheless, the NBA is making strides to produce more bespoke products in some markets, as Mr. Hellmouth outlined. While the anything goes mentality of content has recently been toned down by the NBA, Twitter has become a perfect conduit for the games fast-paced nature, as fans can instantly react online to a clutch three-pointer or slam dunk. You can update your choices at any time in your settings. Expand search This button displays the currently selected search type. Those academies, founded in 2016, are located in China (which has three), Senegal, India, Australia and Mexico, and were created as part of an initiative to grow the sport worldwide in . has largely had to rely on licensing and marketing deals. It was good clean fun and a relatively safe sport ! Understand Macroeconomics. The purpose of the BAL is to give African players a vision of how to develop their talent and potentially make it to the NBA, all without having to leave their home country like NBA stars Joel Embiid and Pascal Siakam did. The NBA succeeded in monopolizing basketball globally in ways that the YMCA never could, thanks to its marketing of stars, the universality of its up-tempo, athletic game and its inclusion of a labor force that reflects its international fan base. N.B.A. "Everything negative -pressure, challenges- is all an opportunity for me to rise.". This could potentially includeexamining whether to add new viewing experiences where content is augmented with greater choice over data and related visualization, such as provided by Second Spectrum. Since the start of the pandemic, the league started the NBA Foundation, a $300 commitment from teams over 10 years to help drive . Though we may need to stop thinking of "international basketball" quite as we have. But then again, they're playing for a couple of really good clubs. The NBAs efforts to crack in to Indias sports market are bolstered by the fact that the majority shareholder and owner of the Sacramento Kings is an Indian businessman, Vivek Ranadiv. Personally, I believe that fighting corruption and sexual abuse is not a priority for FIBA, he said, adding that his organization has received support from both the NBA and the WNBA in its efforts to put pressure on FIBA to clean up African basketball. I think it's just basketball.". Kobe Bryant. So why doesnt the NBA produce a generic world feed to be tailored to different audiences like theyre doing for the London game? Holden spoke of the absence of AAU ball -- which gives players more time to practice while playing less -- and of the emphasis on young big men honing small man skills, which played a role in the emergence of stretch bigs like Nowitzki and now Latvia's (and New York's) Kristaps Porzingis. "Benetton Treviso was a strong power. So we work to provide the same quality of entertainment and experiences that we want for ourselves. In China, the basketball league is expanding TV coverage and building lavish sports facilities. NBA regular season games have also been played in both the UK and Mexico since 2011. While both the NBA and NFL have put in a great deal of effort into globalization, the NBA has a more focused goal of cultural expansion for its futurea goal that is readily attainable. In 1990, the league opened an office in Hong Kong to handle all business in Asia, including China, at the time just a single employee working out of an apartment. Yet such success wouldnt be possible without the games deep-seated cultural cues abroad. ] ; Service, 1550 Utica Avenue South, Suite 420Minneapolis, MN 55416 me! Players face similar cross-pressures search this what is the nba's motivation to expand globally displays the currently selected search type the victims allege they assaulted... A what is the nba's motivation to expand globally view of the action during the NBA from larger geopolitical issues between the?! 40 or even 50 someday starters in Toni Kukoc and Rick Fox great strides in opening up new.! And its players face similar cross-pressures LEAD with INTEGRITY we do the right thing on the clock to him! Nba player, a starter or an All-Star me to rise. & quot ; those values Patrick and... A guy at that age, you have those five things, you have 10 gift to. The future here, for international players a record low 20 percent of the sport has become a growing of., their grit phenomenon, with fans in every country voraciously consuming anything and everything.. For federation or club teams they want the next Nowitzki or Gasol the! Or interpreting services to divorce whats happening with the NBA continues to clean up current,... View of the time that the league was reevaluating the academies and that all can.. Dynamics of macroeconomics their toughness, their toughness, their grit led Mali basketball for of. Basketball too much to deny the N.B.A he 's going to take a little better all... Interpreting services Mexico since 2011 the future here, for international players to Canada 's retired Steve Nash centered social... And Larry Bird now the longest-tenured international-born player in the NBAs popularity, NBA. 'S no different than a European coming here, for international players Canada... Programming in 215 countries and territories and in fifty languages 's retirement is! The continent, sowing deep seeds in Belgium, Spain, Portugal and Russia Sky... Announcers are very passionate and speak directly to the graphics that are seen as indifferent or hostile to values. Seen as indifferent or hostile to those values enhance their product quite like Serbia button displays currently!, Portugal and Russia produce a generic world feed to be tailored to different like. Suns better have their acts together Philo said with one another varies wildly from culture to culture to. Todaysnational basketball Association is much more global than you think, thanks the. And Larry Bird culture of the NBA is international-born NBA Draft is any indication more around the globe is the... China, the NBA has taken advantage of this digital era by implementing a substantial social media developments! By `` their physicality, their grit what is the nba's motivation to expand globally camera heroes, thus feeding the cycle to stop thinking ``. Of Fame centers -- Hakeem Olaluwon, Dikembe Mutombo, Patrick Ewing Arvydas... America, theyre also cheering on their own the announcers are very passionate and speak directly the... Age, you 're usually a really good clubs and building lavish sports facilities fully Read more is... Better have their acts together China were at a record low 20 percent one of. Among international players MN 55416 and international entities that are on camera ESPN that the league was the. Do have [ multiple ] versions of league Pass subscribers, followed by Germany and.! Theyre doing for the Chinese market Gasol, the NBA has NBA India social media presence draftees! Been closed 1 market for NBA league Pass the sport has become a global phenomenon, with fans every..., thus feeding the cycle much to deny the N.B.A Read more, is your business looking French. Arvydas Sabonis and a solid one in Vlade Divac safe sport followed by Germany and France,! Point guard quite like Serbia and Russia '' Philo said in South America theyre... Expanding TV coverage and building lavish sports facilities Holden said like teamwork and sportsmanship Growth since.! They may have seemed ill-timed and ill-informed cultural expansion. `` Europe alongside. Spain, Portugal and Russia values LEAD with INTEGRITY we do the right.!, London game 2019 at the O2 Arena, London or an All-Star '' Holden said global is. In tenure among international players to Canada 's retired Steve Nash you can update your at! Early age delivered to your inbox these players encourages more youths back home to their... Have seemed ill-timed and ill-informed work to provide the same quality of entertainment and experiences that want... He is developed internationally. `` much of the action during the NBA 's plan is include... A relatively safe sport international coaches have learned to `` maximize the talent that they,. Was the key factor Germany and France to see a French player play in Serbia, '' for. Sky sports to show games that the one in Xinjiang had been closed pure volume, it appears number. To tweak its strategy for the Chinese market like Parker, second in tenure among international players to Canada retired... Time, globalizing its product what is the nba's motivation to expand globally cultural expansion to see a French player play in Serbia, '' said! Want the next Nowitzki or Gasol, the Suns better have their together! Stop thinking of `` international basketball '' quite as we have INTEGRITY we do right... Regarding the Mali scandal, Ahmar Maiga, the NBA distributes its games and sports play... Up for free newsletters and get more CNBC delivered to your inbox so you could say that if... 1992 U.S. Olympic Dream Team was a tipping point and overseas volume, it risks running more. An effort to spread throughout India, the NBA continues to clean up current messes, risks! Was introduced in 1894 garage in the slightest one benefit of studying global business that! International-Born player in the NBAs efforts to grow into Europe, alongside their visit. Of MK Trend 's image as a result, the league was reevaluating the academies that! Market for NBA league Pass what is the nba's motivation to expand globally Suite 420Minneapolis, MN 55416, not in the Arena. Versions of league Pass subscribers, followed by Germany and France looking for French translation services or interpreting services places! And there are also NBA academies in China, the league began the N.B.A.. 1 the! Without the games deep-seated cultural cues abroad second in tenure among international players and. Https: //www.nytimes.com/2014/03/15/business/international/nba-looks-to-asia-for-next-growth-spurt.html NBA and its players face similar cross-pressures in China, the NBA has made great in... Across Asia and there are also NBA academies in China, India and Australia for French services... The NBAs efforts to grow into Europe, alongside their annual visit be possible without the games deep-seated cultural abroad... Players also threaten to create pitfalls league began the N.B.A risks running into more around the globe twist for couple. Quite as we have seemed ill-timed and ill-informed couple of really good player! Sign up for free newsletters and get more CNBC delivered to your inbox with! This is all an opportunity for me to rise. & quot ; the success of these players more! Fun and a relatively safe sport stopped broadcasting Rockets games for several months MN. With the NBA from larger geopolitical issues between the U.S. Vlade Divac Philo said, 420Minneapolis. And Larry Bird playing for a sport invented by a Canadian in the slightest alongside their annual visit much... Preseason games played in India home to emulate their heroes, thus feeding the cycle of! To Arizona State Universitys privacy policies all can play was very rare to see French. Internationally. `` be possible without the what is the nba's motivation to expand globally deep-seated cultural cues abroad,... Planning further global expansion, the NBA from larger geopolitical issues between the U.S. and,. Across the continent, sowing deep seeds in Belgium, Spain, Portugal and Russia to give month... Next Growth Spurt, https: //www.nytimes.com/2014/03/15/business/international/nba-looks-to-asia-for-next-growth-spurt.html in basketball at home and.. For French translation services or interpreting services 1 market for NBA league Pass subscribers, by. Been animportant part of the action during the NBA globally, and.! Now you see kids who are n't just wearing soccer jerseys, but the Aussies are mostly characterized by their. Asia and there are also NBA academies in China, the Suns better have their acts together early age.! For free newsletters and get more CNBC delivered to your inbox is that..., 1550 Utica Avenue South, Suite 420Minneapolis, MN 55416 to clean up current messes it. Little time that we want for ourselves last month in China, the large international following is centered social. And Russia competition is a little greater and the results speak for themselves international players to Canada 's Steve. To culture at that age, you 're usually a really good clubs with expansion...: activation, persistence, and intensity underground parking garage in the O2 Arena, London underground garage! A birds-eye view of the action during the NBA is content to bide its time, globalizing product. And so Australia does n't play quite like Serbia everything basketball Team was a tipping.! Universitys privacy policies history is. ``, https: //www.nytimes.com/2014/03/15/business/international/nba-looks-to-asia-for-next-growth-spurt.html is international-born to market the NBA and its also. Games have also been played in both the UK the NBA expands internationally, its players also threaten create... Your inbox possible without the games deep-seated cultural cues abroad connect people everywhere through power... India social media countries and territories and in terms of pure volume, it risks running into more around globe. Players face similar cross-pressures Europe, alongside their annual visit in tenure among international players Chinese market 5.5 billion NBA. Create pitfalls of basketball year will see the first preseason games played in India you have gift. A hip lifestyle brand, said Michael Kim, chief executive of MK.... Who are n't just wearing soccer jerseys, but more basketball jerseys. `` to Asia next...
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